Introduction
The Carnegie Museum of Art developed this guideline for CMOA employees, but hope it’s helpful for other Carnegie Museums of Pittsburgh producers and communications teams.
The CMOA Digital Media Guidelines are here to help you think about inclusivity and to write well-structured content, that is accessible to all audiences across our many digital publishing channels. The following examples are for you to research and explore. Please use it as a reference when you’re developing digital content for CMOA.
This guide is a companion to the CMOA publishing Style Guide which goes into detail about the museum’s textual conventions and written style.
Getting Started
We’ve divided the guide into two main areas; Reference and Production.
Reference offers a quick review of the necessary elements for designing and structuring content.
Production illustrates how these elements come together to form articles, calendar events, video, web pages, and other accessible media.
The entire guide is searchable, so you can go straight to the item you’re looking for.
Access & Feedback
We are in the early stages developing these guidelines. We have borrowed heavily from many other public sources including the MailChimp Content Style Guide on Github. For now, this guide is private and available internally on our internal network. As we groom the content we may decide to publish this content more widely.
We welcome any feedback for improving the guide. You can also check out the CMOA Digital Media Guidelines code repository on GitHub.
To Do
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