SEO

Search Engine Optimization is a critically important part of any content strategy. The following guidelines will help outline the essential steps for creating strategically impactful content.

Coming soon...

To Do:

• Overview of SEO with links to Writing for the Web reference material

• Keywords

• Keystone content

• Metadata

• SEO Yoast plugin

• Review what we’ve done programmatically within the templates

• Evaluation and how to test your work